Work with me
My business is helping non-profit and for profit companies learn how to better create an integrated marketing communitcations plan. I do this around Brand, mission, and specific initiative based causes.
Everything from blogging to videoblogging to podcasts, whatever you need. We start by aligning the work to your strategy, identifying the metrics that matter to your business, and then by educating you and helping with content creation. We prefer to teach you to how to make your own media, but we’re there to help.
You know about Twitter and Facebook and all the other social platforms, but what do they mean for your business? How do you get started, and what’s the best way for your company to go about joining in on the conversation? We’ve been at this for a while and have some ways to help you feel comfortable and build business.
Brand Strategy & Management
The persona of your business; the personality that represents every second devoted to developing a firm that each partner and employee can be proud of. What is the persona of your business? A question that often provokes more questions than answers.
Brand identities, or corporate identities, are represented by logos and trademarks, taglines and color palettes. Brand identities are seen on the chests of employees and demonstrated by their attitudes and interactions. From communications to uniforms, commercials to corporate values, your firm’s corporate identity is integral to forming the basis for success and growth. Passion is the success of your business. For this success to be realized, your company must have the firm foundation found in your corporate identity. Logo, color palettes, you name it… Developing these elements will inspire a renewed sense of pride in the company you devote so much towards. Equally important, your corporate identity will provide increased legitimacy from your customer base. You know you will be successful, now let everyone know that your company will be a successful entity of its own.
The bottom line is that your customers, as well as ours, embrace, and often times enjoy, the interaction associated with interactive media. This embrace, that allows for active participation by the recipient ultimately earns a positive impact on your bottom line. From Business-to-Business (B2B) to Business-to-Consumer (B2C) to Business-to-Employee (B2E), interactive media has led a revolution not seen since the introduction of the television. Moreover, in following this media revolution, Web 2.0 concepts including web-based communities and hosting services have increased the level of interaction, engagement, and analytics such that using the online medium is hard to resist.
Listening and Blogger Outreach
Listening is the new best thing in marketing. Who cares what you’re talking about? What are your customers and prospects saying? We use the industry’s best professional listening tools and work with you to turn unstructured data into actionable next steps. With blogger outreach, we help you gain awareness for your efforts, and bring you together with bloggers who are interested in the marketplace where you do business.
Speaking and Presentations
My presentations and speeches are customizedto the audience at hand, bringing relevance to these new tools like social media and social networks, to show what they can do. Mixing case studies, stories, and actionable recommendations together with humor, easy-to-understand language, and a dynamic presenting style, I provide much more than buzzwords and back-patting. I give you inspiration for action.
Contact Ken Briscoe Here