Top 12 Reasons Why Businesses will Fail at Social Media in 2011

Originally posted by Pam Moore of Social Media Today budgets, projects and social media goals. Many new businesses will be hopping on the social train. The question is how long will they last? Will they make it to their destination? Bigger question is do they know their destination? Top 12 Reasons Why Businesses will Fail

Mistakes Business Will Make in Social Media (12 of 12)

12. They are boring. Point blank, if you are boring you are not going to do well in social media. Social media is about inspiring an audience to connect with you. If you have struggled with this offline or with other traditional media, chances are a Twitter account and a Facebook page are not going

Mistakes Business Will Make in Social Media (10 of 12)

10. Make a bad first impression. I am one that only has one speed, turbo zoom. However, with social media it is important you take the time to do it right. You have one time to make a first impression. One time to invite your warm market to your Facebook page. Your goal is to

Mistakes Business Will Make in Social Media (11 of 12)

11. Have unrealistic expectations for social media. Yesterday, I had this phrase pop up on one of my Google Organic Search Terms “social media training for clueless CEO”. I laughed out loud when I saw this. I think much of the unrealistic expectations are coming from top leaders in an organization. They hear about success