Marketing is Mandatory Podcast Ep: 07:
The 4 Mindset Blocks that are Keeping You Broke
How long have you had that great idea in your head and never did anything about it?
Or, have you watched someone around you reveal their new idea to you, describe their plan for success, take massive action quickly on that idea, and today they are generating money with that same idea while you still are having trouble getting your business off the ground.
Or, maybe, you’ve dreamt of your success. Talked at length about it to your friends and family, even wrote down your plan in your journal. But still today, your idea has not moved forward anymore than the first day it came to you..
Or, maybe, you’ve started your business already. You’re working hard every day, every night, and weekends too. You feel like you’re following the steps, and working the plan. But, your sales aren’t rolling in, new customers are not knocking at your door, and you’re thinking of giving up..
Are these signs that you are a terrible at being business owner? Or, is this confirmation that you don’t have the skill to become a successful Entrepreneur?
Well there is a High Probability that none of this is true and, almost every entrepreneur has experienced these same struggles.
You don’t have to be trapped in this place of struggle.
There is a solution for this.
You can probably tell from the title of this post that it has nothing to do with your talent, product, or dedication. It’s all in your head. I know it kind of hard to accept that the real world outcomes of your business success like getting more customers, and building a profitable business are all connected to your mindset.
But, it’s true..
If you’re like me, you started your business to meet a need in your market that was not currently being met. This most likely was your first business, and there were no mentors in your life to show you a path to success, as well as answer your questions that arose simply from you doing something you have never done before. So, when you were faced with natural hurdles, challenges that are inherent with business start-ups, you could only look to yourself to for a solution.
And here is where the Mindset Blocks show up..
When you don’t have a frame of reference for the problem you’re faced with, your brain attempts to connect theses feelings of uncertainty to any experiences you have had.
Uncertainty is fear, and your brain works hard to protect you when fear arises. Your brain naturally connects all “Fear” with death unless you’ve experienced this “Fear” in the past and overcome it.
So when you experience uncertainty (fear), and the risks are high (failing at business), and you haven’t overcome this uncertainty before..(like starting a new business..) your brain goes into protection mode. And tells you “Stop doing this business thing.. or we’re gonna die!”
The Brain like routine, and familiar things. When you introduce anything new, the brain has no reference or experience with, the brain goes into protection mode, because natural “Fear” is triggered.
Your brain whispers to you in a tiny voice things like..
“You’re not good enough..”
“Everyone is already doing this.. So I can’t”…
” I’m not tech Savy,. So I could never create a website..”
and so on, and so on..
This tiny voice isn’t real, so don’t listen to it.
If you do, you will never become successful at anything you are not currently with.