Mindset Blocks That Are Keeping You Broke.

Mindset Blocks That Are Keeping You Broke.

Marketing is Mandatory Podcast Ep: 07:

The 4 Mindset Blocks that are Keeping You Broke


How long have you had that great idea in your head and never did anything about it?


Or, have you watched someone around you reveal their new idea to you, describe their plan for success, take massive action quickly on that idea, and today they are generating money with that same idea while you still are having trouble getting your business off the ground.

Or, maybe, you’ve dreamt of your success.  Talked at length about it to your friends and family, even wrote down your plan in your journal. But still today, your idea has not moved forward anymore than the first day it came to you..

Or, maybe, you’ve started your business already. You’re working hard every day, every night, and weekends too.  You feel like you’re following the steps, and working the plan. But, your sales aren’t rolling in, new customers are not knocking at your door, and you’re thinking of giving up..

Are these signs that you are a terrible at being business owner? Or, is this confirmation that you don’t have the skill to become a successful Entrepreneur?

Well there is a High Probability that none of this is true and, almost every entrepreneur has experienced these same struggles.


You don’t have to be trapped in this place of struggle.
There is a solution for this.

You can probably tell from the title of this post that it has nothing to do with your talent, product, or dedication. It’s all in your head. I know it kind of hard to accept that the real world outcomes of your business success like getting more customers, and building a profitable business are all connected to your mindset.

But, it’s true..

If you’re like me, you started your business to meet a need in your market that was not currently being met. This most likely was your first business, and there were no mentors in your life to show you a path to success, as well as answer your questions that arose simply from you doing something you have never done before.  So, when you were faced with natural hurdles, challenges that are inherent with business start-ups, you could only look to yourself to for a solution.


And here is where the Mindset Blocks show up..


When you don’t have a frame of reference for the problem you’re faced with, your brain attempts to connect theses feelings of uncertainty to any experiences you have had.

Uncertainty is fear, and your brain works hard to protect you when fear arises. Your brain naturally connects all “Fear” with death unless you’ve experienced this “Fear” in the past and overcome it.

So when you experience uncertainty (fear), and the risks are high (failing at business), and you haven’t overcome this uncertainty before..(like starting a new business..) your brain goes into protection mode. And tells you “Stop doing this business thing.. or we’re gonna die!”

The Brain like routine, and familiar things. When you introduce anything new, the brain has no reference or experience with, the brain goes into protection mode, because natural “Fear” is triggered.

Your brain whispers to you in a tiny voice things like..

“You’re not good enough..”  

“Everyone is already doing this.. So I can’t”…

” I’m not tech Savy,. So I could never create a website..”

and so on, and so on..   

This tiny voice isn’t real, so don’t listen to it.
If you do, you will never become successful at anything you are not currently with.


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Getting Started with List-Building

If you have or want to start successfully selling anything online you must start building your business email list.?
The Facebook/Instagram outage caused many of you some serious concern.  And, I wonder what the Guru’s said about those sites going dark?

They said nothing… Many of the so-called, “Online Marketing Guru’s” only want to take your hard earned cash, by selling you a program that seems so easy and simple.

“Just Post 3 times a day to Instagram,”  – they say.

“Scale Your Business to Six Figures, in a few Months..” – they say.

Now let’s be clear, Instagram, Facebook,  and Linkedin are A HUGE PART OF YOUR ONLINE BUSINESS MARKETING, but, there are just that…  “A Part.”

What the Guru’s don’t tell you is that building or growing your business online… is work.  It’s not hard…

But it’s work.

When the Guru’s Advice Isn’t Working

The “Guru’s” are selling to your desires and dreams.  They are not preparing you for the real work. What do you do when your Facebook ads fail, or your Instagram posts that get zero engagement? What’s your next move??  Oh… buy another Guru’s Facebook Ads program.. that’s it!!

No.. That’s not it.  Not at all..

When a business owner is beginning their online journey, most have the wrong expectations of the amount of work involved, or realistically how long it will take to get to success.

It doesn’t matter If you are selling a product or service, or acquiring leads for your coaching business. You have to build trust to build an engage any audience before you can even think about selling them anything.  Do you honestly think you can build real trust through social media posts alone? When is the last time you’ve spent your hard earned money with someone you’ve only experienced through social media posts?

Me neither.. 

The 3 Reasons People Buy From You

The only way to take an audience that does not know you, or normally doesn’t buy from is to do these three things..

  1. Show up consistently in front of your customer with a solution to one of their problems.
  2. Stay in contact them directly and frequently after the initial contact with more proof that you are the one that can solve their problem.
  3. Tell your audience about others that have experienced the same problem, and how YOU helped them with your solution, product, or training.

Now, try doing those three things only with social media posts…

Right..  You can’t. 

That is why email is so important. Email is the secret sauce to your online success. Building a business email list will be the difference between being just being visible online and actually making money online with your product or service.

Interested in learning more.

Click the link below and take and get FREE video lessons on

“How to Build A Business Email List,” sent straight to your inbox.

No selling involved. 

My Blog

“This podcast is a must listen for the digital entrepreneur, or the business owner wanting to market online.”

I want to grow my online business. But where do I start? On this weekly podcast, I break down the complex steps of starting a business online, into easy to understand techniques and strategies. Weekly I will discuss online strategy using Facebook, Instagram, or Email that you can use to start, grow, and automate your business online. This podcast is designed for entrepreneurs, current business owners, coaches, professional marketers and consultants alike.

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Helping Business Owners Since 2001 Marketing is Mandatory ™ is a podcast dedicated to teaching entrepreneurs, marketing professionals, coaches, and consultants the step-by-step strategies for marketing their business online to acquire more customers and generate more...

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The B.A.S.I.C. Marketing Formula

The post below breaks down a step-by-step formula for marketing just about anything online.

There are 5 Simple steps to creating a profitable online business. I have outlined it in the B.A.S.I.C. System. This system has been proven over and over again by hundreds of online entrepreneurs and business owners. I have detailed each step in the following post.



Communicating to your potential customer that you can solve their problems and you have just become valuable. Take the time to know your audience, but more importantly, you must know their dreams, desires, and goals along with their struggles, pain points and hurdles. Once you know these things, you can then solve their problems.



Your email address is your most valuable asset when it comes to generating revenue. The larger your list, the more sales, the more 💰💰you make! It’s easier and cheaper to show your value to your potential customer via email. With Facebook, Instagram, Twitter, LinkedIn changing their policies and algorithms at any time, Email is the best way to grow your business, protect your self from any platform change. It’s also waaayyyy cheaper too!! Use social media to create awareness, visibility, and capture an email address. TO do this you will need to use email marketing software and a landing page. This is pretty easy to accomplish, even for the beginner.



Now that you have their email address you can show your potential customer you can solve their problems or just make their life easier with your product or service. Showing up consistently with value will build massive trust. Sending a sequence of emails that help your potential customer, will not only be well received but it will be anticipated. Did you know you can do this with every new email address on “autopilot?” With email automation, you can simply design this once, and you can build trust “automagically” with every new email address. Even when you are sleeping. 😴 👏🏽 👏🏽



Set up a way to take payment. PayPal, WooCommerce, SamCart, Stripe, or whatever you choose, just get it set up asap. There’s no point on having an online business unless you can take payments online. And you can’t make 💵 in your 😴 if you have to wake up and collect the money….🤔 Find a payment processor you like and set it up. They range from Free to $120 per month. It depends on how easy or how many products or services you will be selling.



Time to make an offer? Give your potential customer something to buy. Just make sure that your “Something” further solves the problem you’ve convinced your potential customer you can solve in your previous email messages. You’ve “built trust through generosity.” This offer could.. Simply just make their life easier. It could be your custom product or service. It could be a series of detailed tutorial videos. It could be a live in-person class or training. It could be a special membership or club It could be a personal training package or a special diet plan. Just make the offer. And if you have completed the previous steps correctly… then it’s time to watch the sales roll In! Please Note: Not everyone on your email list will buy the first time, but those who don’t buy the first time, will probably purchase your product the second or third time you make the offer. Just keep adding value, and building trust through your email messages.

And that is your B.A.S.I.C. System for making $$ online!


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